Who to trust Design Thinking or Service Design?

Design Thinking and Service Design have gained popularity among organizations. They represent customer-focussed thinking about business, are a work model that gives managers a sense of security and are … simply fashionable. We associate them with innovation and creativity – what more could you want? At the same time, we watch such talks like Natasha […]

How to improve your customer experience?

Customer experience (CX) is becoming a new field of competition between companies. According to Adobe Digital Trends Report 2019, CX is perceived by companies as the most important area for business development. This data shows that it is worthwhile to analyze our customer experiences. Such analysis shows what we do that already exceeds our customer’s […]

Product-as-a-service business model

Are you looking for ways to earn more money on your products? Learn about “product-as-a-service” business model and find out if it fits your business needs. What is “product-as-a-service”? A product-as-a-service (PaaS) is a business model that is based on purchasing access to a product without purchasing the product itself. It is an element of […]