Service Design Thinking Intro

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Design thinking in services

Service Design Thinking is a process that supports creating solutions focused on real needs of end-users. It allows understanding their perspective and looking on the project through their eyes. Apart from that, is fosters decreasing costs by reducing changes made into the final version of the solution.

Go outside the box

Adopting this approach teaches the organization to go outside the box by e.g. conducting qualitative research and analyzing users’ needs. It also supports quick prototyping and testing ideas for new services or improving the existing ones (before investing in their development).

Training issues

After completing the sprint, we will prepare a comprehensive report describing the process and its effects step-by-step. Owing to this, you get a valuable and well-organized materials to be presented to your superiors and whole organization.


What SDT (Service Design Thinking) is or what it isn’t. Reasons for its growing popularity.


Key objectives of SDT (including co-creation, changes, users’ perspective, quick testing).

Scope of SDT

Service Design Thinking as a process, communication tool, way of thinking and element of strategy.

Stages of Service Design Thinking process

One or two days of Service Design Thinking training?

During one day, we are able to go through most elements and practice some methods and tools.
During two days, we are able to practice most methods and tools. A detailed program and schedule of the training is prepared based on a training questionnaire.

Educational materials

Service Design educational materials that participants receive. Over 20 methods and project tools, 58 pages of practical knowledge to be used right away!

The training develops following competences:

Processing data

Gathering, analyzing and using information
gained from customers to solve complex issues.


Creative and critical thinking;
going outside the box.


Teamwork in
mixed teams.

A different perspective

Looking at implemented projects
from end-user’s perspective.


Allocating resources and using time in the project
in a more optimal way. Reducing costs by decreasing
the number of changes made in the final solution.


400 hours of facilitation conducted

We have conducted over 400 hours of facilitation on all organizational levels. We know how to direct and engage project team so they deliver tangible effects.

We design experience for the best

We are able to use our experience from more than 20 project processes for brands such as IKEA, mBank, group, Eurobank, Skanska, Tauron Distribution or ING in your organization. We understand work in complex corporate structures and are able to design a process that will be valuable for participants and business.

What do customers say?

  • While working with FUZERS, you get an energy and knowledge bomb. Krzysztof Ożóg guided us through the design thinking process, described goals of each stage in a coherent way, and managed a cycle of meetings that lasted over 2 months.

    Łukasz Wiktor
    Head of Retail Products and Processes Department
  • „When can you say that a training brought you desired effects? For sure, when after 8 hours of intensive workshops, participants are on the edge of their seat and want more. They read more, discover “new” in themselves and their environment, they simply want to change. That’s what creative sessions with Piotr do. Professional and inspiring. ”

    Roksana Popowicz
    Product Manager, Societe Generale Poland
  • I invited Piotr to participate in workshops dedicated to designing experience of corporate clients during purchasing or opening banking products. Even though Piotr was time limited and had a lot of requirements regarding the scope of workshops and its results, he managed to do a great job. His preparation, professionalism and engagement was highly appreciated by participants. I do recommend his service and customer experience design skills.

    Klaudia Pilch
    Transformation Manager, ING Bank Śląski

Unsure if Service Design is for you? Contact FUZERS

Feel free to write to us! We answer quickly so you will not wait for hours for our response.