Katarzyna Michalak

Design Researcher

From a flood of unarranged information to reasonable conclusions and recommendations.  

Kasia is responsible for qualitative marketing research.

Research aficionado

She likes planning, choosing and tailoring various methods and tools. Her motto is that research is a priceless source of information regarding the users, and it allows getting to know various perspectives. In her opinion, combining methods, techniques and research tool is a key to success. She is not afraid of unconventional approach.

So far, she conducted qualitative marketing research (IDI, FMG) for e.g. nocowanie.pl, BGŻ BNP Paribas, Eurobank, mBank, Pracuj Group and Ministry of Technology and Innovation.

She graduated with honors from Consumer Intelligence (former Marker Research School) that broadened her knowledge in the research area. A member of Polish Society of Market and Opinion Research (pol. Polskie Towarzystwo Badaczy Rynku i Opinii).

Order out of chaos

Always prepared with an action plan.

Kasia is one of the most methodological people we know that always takes care of the order of things in processes.

She quickly analyzes, systematizes as well as introduces structure to a mass of data gathered from qualitative research that may have seemed to be chaotic. Owing to this, she effectively draws conclusions and gives recommendations.

Besides work, she loves animals, is a certified bra fitter and creates super cute candles.