Facilitator designs a process, directs a group and ensures that it works effectively. Facilitator is not a coach. He or she does not share knowledge and does not have to be an expert in the field of work. Oftentimes, it is better if he or she is not one as is allows looking on the challenge more objectively.
Facilitator’s support and competences are great if you e.g. organize a corporate brainstorming sessions or a strategic meeting. In such situations, it is difficult to combine the role of an employee engaged in conceptual work with the role of a person that manages a team and ensure that the process follows the schedule and defined rules.
Thus, it is worth to go with facilitation and introduce external support – someone who is not influenced by personal relationships or possible conflicts. It makes such person focus on the job and direct the team towards a defined goal.