Through qualitative research and methods like observation, deep interviews, customer workshop and service safaris you will discover different contexts and gain deeper understanding of your customers needs and emotions.
We are not only consumers, clients or users. First of, we are all humans. The ones who have different needs, emotions and are full of contradictions.
It is not an easy task to understand a human but we believe that it is worth trying. We will help you to get on this fascinating journey of getting out of the building and meeting humans who use your services and interact with your brand in many different touchpoints.
All that for changing perspective from “we, as a brand, know what consumers need” to “we as people, understand why humans need that”.